Sign In Chef


No account yet? Sign up.

Forgot your password?


Improve Your Food Blog in 30 Seconds: The spoonacular Recipe Blogger Toolkit

- Written by on April 9th 2015

Each recipe widget we offer harnesses the scientifically-proven power of visuals to make your food blog or recipe blog better. You can communicate your recipes' ingredients, nutritional information, cost, and more using a variety of eye-catching images, charts, graphs, and tables. Most of these recipe widgets are available in our WordPress recipe plugin as well.

The Ingredient Visualizer

spoonacular ingredient visualizer

According to psychologist Jerome Bruner, people remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.1 Using spoonacular's ingredient visualizer lets you automatically turn your normal ingredient list into an appetizing visual list. When your readers are in front of their refrigerators trying to remember what they need for your recipe, they might remember these ingredient images better than black-and-white text. The colors alone might even encourage users to read your recipes more thoroughly and spend more time on your page—color can increase willingness to read by 80%!2

It is even scientifically proven that pictures of food can improve your mood. A report published in the Journal of Behavioral and Brain Science in May of 2013 states that drawing pizzas, cupcakes, and strawberries improved the moods of their test subjects by 28, 27, and 22 percent, respectively.3

Ingredients influencing mood when drawn

These results confirm the findings of another study published in the journal in February 2013, which found that just looking at pictures of food—particularly sweet or high-fat “comfort foods”—can improve your mood.4 In both cases, pictures of vegetables did not have the same effect. I guess nobody is truly that excited about a head of cauliflower in the crisper.

Still, the power of food images is clear. If you often find yourself writing “it tastes better than it looks!” you might consider calling in spoonacular's ingredient visualizer for backup.

Food photography pros, on the other hand, will benefit from the convenience of having ingredients automatically matched with the appropriate picture. Considering we have more than 1,500 ingredients (and our list is growing), this is a huge time-saver.

The Nutrition Visualizer

Check out the following information from a 2003 study by the International Food Information Council:

  • 83% of consumers refer to the Nutrition Facts label “at least sometimes”
  • 32% “almost always” look
  • 11% “always look” 5

Only 4% of responders said they never look. These 4% were also among the happiest in the group. Just kidding. But seriously, if so many people are looking at the nutrition facts, why are Americans still getting fatter? Do we just not care about what we see? What is going on here?

Some studies suggest consumers just don’t understand the labels. After all, the information is based on one serving, which is often way smaller than we think (a clever trick by food manufacturers). Just check out the video below:

Serving sizes aside, the “Nutrition Facts” label provides a lot of information without any visuals to support understanding. Our recipe calculator uses attractive graphs to present nutrition facts; it does not take long to see where most of the calories are coming from—whether fat or carbohydrates or protein—and you can also quickly see whether a food is rich in (or devoid of) vitamins and minerals.

Maybe you use a calorie counting, food tracking app as a recipe calculator already. Great, but doesn't typing in every ingredient one-by-one for every recipe take a lot of time? Our recipe calculator widget does it automatically. Time is money, baby.

Now, with spoonacular’s free nutrition visualizer, you can automatically calculate the nutritional information of any recipe and share it with attractive and easily understood graphs. Say adios, arrivederci, auf Wiedersehen to the old-fashioned “Nutrition Facts” label, and hello to the recipe calculator of today.

Not a blogger? No problem! You can still use our recipe calculator to calculate the nutritional information for any recipe you want. Just visit the nutrition visualizer page and enter the ingredient list and number of servings.  

Hovering over a specific ingredient also shows you how the calories, fat, protein, etc. are distributed. Whether you're looking to boost your protein intake or reduce your sodium intake, you'll be able to see exactly which ingredients you should increase and which you should use sparingly or sub out entirely.

The Price Estimator

Out of Technorati’s top 100 food blogs, 7 have words like “saving”, “deal”, and “cheap” in their name, and at least 3 others have a clear money-saving theme. If about 10% of Technorati’s top 100 food blogs are budget-conscious, there is reason to believe some of your readers are penny-pinchers, coupon-clippers, or sale-seekers.

Some popular blogs provide price breakdowns, but they often do this work manually. Considering how much prices vary depending on the store, region, and current sales, we think an estimate is more than enough. With spoonacular's price estimator, you can generate a price breakdown in seconds. You don't have to do any math or dig through the trash for the receipt you accidentally tossed out. Plus, our price estimator lets you and your readers easily see where your money is going. If you are making this taco salad, you will see that the most expensive items are ground beef, Italian dressing, and cheddar cheese, so these are the things you should try to get on sale or even swap out if cost is a concern. Our price estimator could quickly become a meal planner’s best friend (tip: our free meal planner also estimates the cost of each day's meals as you plan!)

The spoonacular price estimator can help you show your readers how to eat delicious meals at home on a budget. According to the U.S. Department of Agriculture, the average American spent $4,229 dollars on food in 2011, and nearly 50% was spent eating out.6 Judging by the trend displayed in the graph below, Americans are going to keep cooking less and less.

As a result, our collective waistline is probably going to grow more and more. Since “the decline in home cooking closely tracks the rise in obesity and all the chronic diseases linked to diet” 7, it is so important to go back to cooking our own meals and leaving fast food and frozen dinners behind us.

Combine spoonacular’s price estimator with our recipe nutrition calculator and your readers will be able to find recipes that are both healthful and affordable.

The Recipe Cardmaker

According to survey research conducted by ROI Research, social media users are more likely to respond to pictures than any other type of content. 8 In fact, a study by HubSpot has shown that photos on Facebook receive 53% more “Likes” and 104% more comments than other posts.9

spoonacular recipe cards

When we posted the three recipe cards above on spoonacular’s Facebook page, they created more “engagement” (post clicks and likes, comments, or shares) than any of our other updates.

So it is really no coincidence that Pinterest is the fastest growing social media platform in history, and Facebook didn’t purchase Instagram for around 715 million dollars just for kicks. I’m sure most of you tech-savvy folks knew this already—I rarely see recipes shared on Facebook without pictures. But what if you gave your friends and followers more information instead of just a picture? After all, it’s no fun to click through to a blog just to find out the delicious cookies you just saw contain wheat flour, peanut butter, or something else you can’t eat.

Pinterest already makes it possible to display the number of servings, preparation time, and ingredients on recipe pins to make finding the perfect recipe easier, why not do the same with the recipes you share everywhere? With spoonacular’s recipe cardmaker, you can automatically turn your recipes into super shareable recipe cards that are both beautiful and informative.

spoonacular automatically generated recipe card

When I made the recipe cards we shared on Facebook, I had to pay for the background images and use my amateur Photoshop skills to insert the main picture, ingredients, quantities, and instructions manually. Each card probably took me at least a half hour. With spoonacular’s recipe card generator, you can create a similar card for free in seconds. Best of all, our automatically-generated cordon bleu recipe card was just as successful (in terms of Facebook engagement) as our manually-created cards.

Start Using spoonacular’s Free Food Blogger Toolkit Today

If you want to get more traffic, make your blog look better, and answer your users’ nutrition and cost questions before they ask them, spoonacular widgets can do this for you in 30 seconds. Click here for instructions on how to use any (or all) of the widgets in the spoonacular food blogger toolkit. Remember, we also have a WordPress recipe plugin. If you have any questions or trouble installing the widgets, don’t be shy—drop us a line so we can help.


  1. Lester, P. M. (2006). Syntactic theory of visual communication. California State University at Fullerton. Retrieved from
  2. Embry, D. (1984). The persuasive properties of color. Marketing Communications.
  3. Privitera, G. J., Moshaty, B. K., Marzullo, F. C., Misenheimer M. L. (2013) Expressing food through art: evidence for a nutrient-specific effect on mood. Journal of Behavioral and Brain Science.
  4. Privitera, G. J., Antonelli, D. E., Creary, H. E. (2013). The effect of food images on mood and arousal depends on dietary histories and the fat and sugar content of foods depicted. Journal of Behavioral and Brain Science.
  5. Borra, S. (2006). Consumer perspectives on food labels. The American Journal of Clinical Nutrition.
  6. United States Department of Agriculture. (2012). Table 1—food and alcoholic beverages: total expenditures [Data file]. Retrieved from
  7. Pollan, M. Cooked: a natural history of transformation. Penguin Press HC.
  8. ROI Research (2012). Life on demand: participant behavior and social engagement. [Data file]. Retrieved from:
  9. Corliss, Rebecca. (2012). Photos on Facebook generate 53% more likes than the average post. [Blog post]. Retrieved from:


Crystal Schlegelmilch

Written by on April 9th 2015

More Interesting Articles to Read

How to Use the spoonacular Recipe Saver and Recipe Bookmarklet

spoonacular makes it possible to search more than 330,000 recipes from across the web. But what if you've already found the perfect recipe on another food blog or recipe site? In this case, there ar...

The Step-by-Step Guide to the spoonacular Toolkit

The spoonacular recipe toolkit has three free widgets for food bloggers to help them improve their blogs— 1) the ingredient visualizer, 2) the price estimator, and 3) ...

How to Start a Food Blog: The Ultimate Guide

So, you want to know how to start a food blog? You're ready to become a food blogger? Then you are in the right place; this article will give you step by step instructions on how to get your first b...

Learn to Cook with the spoonacular Academy

If you're a beginner who wants to learn to cook, or even if you're as seasoned as the cast iron pan you've used for years, the academy offers useful information about a variety of coo...